The Nigerian Institute of Public Relations (NIPR) has commended the remarkable performance of Nigerian public relations agencies at the recently concluded 2025 SABRE Africa Awards, held during the African Public Relations Association (APRA) conference in Mombasa, Kenya.
Describing the achievement as a significant milestone for the nation’s communications industry, NIPR President, Dr. Ike Neliaku, said the wins are clear evidence of Nigeria’s growing influence in the global public relations and communications landscape.
“We are extremely proud of these Nigerian public relations firms. They have flown our nation’s flag high on a global stage, and for us, that affirms the height of creativity, innovation, strategy and leadership that Nigeria offers to the global PR ecosystem. These victories are not just wins for them, their companies, and their clients, but a national victory worthy of pride and celebrations,” Dr. Neliaku stated in Abuja on Thursday.
Leading the charge among Nigerian winners was Chain Reactions Africa, which emerged as the top-performing Nigerian firm, taking home four SABRE trophies, including two prestigious Diamond SABRE Awards.Integrated Indigo also delivered an impressive continental performance by clinching Gold in Financial Communications, while Blanche Aigle Communications was awarded Gold for Best Campaign in the Western Africa region.
The SABRE Awards, organised by PRovoke Media, are internationally recognised as a benchmark of excellence in public relations and strategic communications. Hosted annually across major global regions including North America, Europe, Middle East, Asia-Pacific, Latin America, and Africa, the awards attract hundreds of high-quality entries from PR agencies, multinational corporations, nonprofits, and public institutions.
NIPR’s acknowledgment of these achievements reinforces the Institute’s ongoing commitment to celebrating excellence and encouraging Nigerian practitioners to continue competing and excelling on the global stage.
